Alexandra Oneata Product & Growth Leadership
Building and evolving products in iGaming, with a focus on adoption and scale
Alexandra Oneata Product & Growth Leadership
Building and evolving products in iGaming, with a focus on adoption and scale
About
I’ve spent 14+ years building products in iGaming, with significant experience working in regulated environments where compliance is integral, complexity is constant, and product decisions carry real commercial consequences.
My approach is grounded in strong, lean product craft: clear problem framing, UI/UX experimentation, deliberate testing, and measuring what actually shifts behaviour. I focus on what happens after launch — feature adoption, how adoption rates evolve over time, what scales, and which decisions translate into sustained business impact.
Product sits at the core of my work, but its influence naturally extends into areas like promotions, partnerships, and platform decisions, where UX, incentives, and system design intersect with compliance, revenue, retention, and operational performance.
I’m passionate about building products and product organisations that balance user experience, commercial clarity, and regulatory responsibility.
Contact
Alexandra Oneata
Based in Europe. Available remotely